Events
The Culture Cohort is about IMPACT. Period.
What do we aspire our workplace culture to be, and how do we get there? In 2025 each Culture Cohort will focus on an area of culture that is not only top of mind for businesses in today’s climate, but areas that have a profound impact on our ability to grow and thrive in any market condition. Cultures of generational advantages, cultures of innovation, and cultures of trust & transparency are some of the topics we’ll be bringing to the table. We can’t wait for you to join us.
A Cohort is defined as “a group of people banded together”. This networking event’s purpose is to band together business leaders to drive thoughtful and actionable discussions around how we can all take a leading role to improve the cultures in our organizations.
The Culture Cohort is focused on driving a different conversation, one that brings leaders from all industries, company sizes and job functions together to discuss how we can all have positive impacts on our work environments. This community’s purpose is to give leaders a place where we share our concerns, struggles and solutions with each other so we can all learn and grow.
Join us to surround yourself with leaders who want to drive change, culture and growth in their organizations by thinking differently and taking action.
April 2025 Culture Cohort | Cultures of Innovation
April 30th, 2025 – 3pm – 6pm
What makes some businesses innovation powerhouses while others stagnate? In this provocative panel, industry leaders and change-makers pull back the curtain on how workplace culture fuels groundbreaking ideas. Innovation thrives in environments where the workplace culture fosters creativity, collaboration, and adaptability. And where employees are encouraged to let their imagination drive growth.
Discover the untold strategies behind building teams that think differently, adapt quickly, and consistently deliver innovative solutions.
From fostering creativity to navigating the tensions between tradition and transformation, this discussion will challenge your assumptions and inspire bold new approaches. Whether you’re looking to revitalize your organization or stay ahead of the curve, this event will leave you with the insights and tools to turn culture into your ultimate competitive advantage. Don’t miss the chance to explore how innovation truly begins—at the core of workplace culture.
April 2025 Panelists
Amber Holm
Senior VP, Chief Marketing Officer, Winnebago Industries
Kevin DiLorenzo
President/CEO, Rise and Shine and Partners
Anne Hed
CEO, Hed Cycling Products
Amber Holm is Senior Vice President, Chief Marketing Officer at Winnebago Industries, where she oversees a portfolio of premium outdoor recreation brands including Winnebago, Grand Design RV, Newmar, Chris-Craft, and Barletta Boats. Holm has more than two decades of experience leading marketing and brand management for top consumer brands across multiple industries.
Prior to joining Winnebago Industries, she served as Vice President, Brands at Newell Brands where she led the global housewares business, including Rubbermaid, Calphalon, and Ball Canning, achieving record sales growth. Previously, she spent six years at Bridgestone Americas as Vice President of Marketing, overseeing the Bridgestone and Firestone tire brands and 13 years at General Mills in multiple roles on CPG brands including Pillsbury and Cheerios.
Amber serves on the board of directors of the Minnesota Chamber of Commerce and the RV Industry Association’s Go RVing initiative and has previously served on the board for the Nashville Ballet. She holds a BA from Yale University and an MBA from Harvard Business School. Amber resides in the Twin Cities with her husband Mark and their three children.
An upper-echelon business mind who thrives on guiding clients to the mountaintop with integrity and commitment.
Kevin is the president and chief executive officer at Rise and Shine and Partners, an independent, full-service brand navigation agency that helps clients seize the changes that are transforming markets. The agency has an accomplished strategic and creative pedigree- named as “Best Small Agency in the U.S.” by the 4As for demonstrating excellence across a range of clients and channels.
Kevin has helped light the way forward for some of the world’s most intriguing brands, including Andersen Windows and Doors, Wagner, BMW, McDonald’s, Target, Capital One, Northwestern Mutual and UnitedHealth Group. Over the years, his landscape savvy and multichannel acumen has earned him multiple Effie awards for effectiveness.
Prior to Rise and Shine and Partners, Kevin was CEO at Olson and built the agency to become one of the top 10 full-service independent agencies in North America. He also worked at Carmichael Lynch Spong and Fallon, where the core of his multichannel instincts and client service passions were formed.
A lifetime resident of Minnesota, Anne began her career as a professional triathlete, competing worldwide through the 1980s. Through the sport, she met her late husband, Steve. Together, they shared a vision to create and innovate, to craft some of the fastest, most aerodynamic bike wheels in the world; and in 1984, from Steve’s garage and funded in part by Anne’s race winnings, HED Cycling Products was born.
From competing in the Ironman and the Tour de France to being awarded with several significant patents, HED Cycling is widely regarded as a pioneer in the bike industry.
In 2014, Anne was awarded Established Business Owner of the Year for Minnesota by NAWBO. In 2016, HED was one of the ten finalists in the 2016 FedEx Small Business Grant awards. In 2017, HED was selected as one of Forbes Small Business Giants. In 2018, HED Cycling won Corporate Small category of the ACG MN Bold awards and the overall Boldest of the Bold award. Also in 2018, Anne was listed by Minneapolis/St. Paul Business Journal as a Business of Manufacturing honoree. HED wheels have the record for the fast split in the Ironman World Championship for 2022, 2023 and 2024.
Today, Anne remains a prominent figure in the sport, as a board member of the PeopleForBikes BPSA Trade Association Committee, and is leading HED in exciting new directions in composite engineering and manufacturing. She is a proud mother to Rebecca and Andrew.